THE LEGAL AFTERLIFE OF A WELL-KNOWN MARK: CAN ‘TWITTER’ SURVIVE ITS REBRANDING TO ‘X’?
Introduction The traditional perception of the trademark law has laid its ground on the doctrine of establishing the rights based on the usage in the […]
trademark
THE MELODY EFFECT REVEALS AN IMPORTANT TRADEMARK LESSON
Indian Prime Minister Narendra Modi recently concluded his five-nation diplomatic tour covering the UAE, the Netherlands, Sweden, Norway, and Italy. While the visit primarily focused […]
TRADEMARK EVOLUTION IN THE DREAMY ARCHIPELAGIC REPUBLIC OF MALDIVES
Everyone’s favourite Blue Paradise, the Republic of Maldives, is entering a new era of trademark protection. In a significant recent development, the Maldives has enacted […]
Alright – it seems McConaughey Trademarked himself!
The age of AI has spawned a new kind of existential crises for celebrities i.e.; the fear of being cloned without being consented Deepfake audio, […]
India’s Missing Trade Secrets Law: Why We Urgently Need Protection
In 2017, the global tech world was shaken when Waymo (Google’s self driving car unit) sued Uber for allegedly stealing confidential designs and source code […]
Plain Packaging as a Trojan Horse: Unpacking the Silent Threat to Trademark Rights in India
In the name of public health, plain packaging laws aim to reduce the allure of tobacco by banning logos, colours, and distinctive design elements on […]
COPYRIGHT, COLOUR AND CONSUMER CONFUSION: RETHINKING THE RELATIONSHIP BETWEEN COPYRIGHT AND TRADE DRESS IN THE DIGITAL ERA.
Introduction: In today’s digital commercial place, where products have the same engagement as on shelves, the distinction between artistic expression and brand identity becomes blurry. […]
The smell of roses. Is it that common? Registration of India’s First Olfactory Mark – Rose Scent for Tyres
In a first India’s Trade Marks Registry accepted a smell mark for registration, stirring conversations among the IP and non-IP communities alike (order here). The […]
The Right to Be Mocked: Why the Delhi HC Protected Raj Shamani’s Wallet, But Not His Ego
In the sprawling, chaotic digital bazaar of 2025, where influence is currency and attention is the asset, the line between identity theft and internet culture […]
The International Trials and Turbulations for “Basmati”
The popularity of “Basmati” is indisputable. Along with a public perception and global recognition, historical presence as well as recorded evidence reveal its qualities and […]
Tune in as we decode India’s first registered smell trademark – history in the making!
The registration of India’s first Smell Mark is more than a procedural achievement — it is a signal that the Indian trademark regime is stepping […]
The Sweet Smell of Precedent: Unpacking India’s First Olfactory Trademark
On November 21, 2025, the Indian Trade Marks Registry effectively broke a decades-long global deadlock between science and law. In a reasoned order that will […]
Title Talk: Legal Protection of Film Titles in India
A film’s title often serves as the audience’s first point of connection with the story. It carriesemotional appeal and recognition in the market. In the […]
Delhi High Court Protects ITC’s Iconic ‘BUKHARA’ Brand: Injunction Granted Against Hotel Bukhara Inn
The Hon’ble Delhi High Court has, by order dated 7 November 2025, granted an ex parte ad-interim injunction in favour of ITC Limited and its […]
FROM LOGOS TO LOANS: THE RISE OF TRADEMARK-BACKED FINANCING
“Tomorrow’s companies will not borrow against their buildings; they’ll borrow against their names.” Whenever one thinks of the collateral for a loan, what comes to […]
From Treaties to Shelves: How IP Clauses in BITs Affect Product Consumption
When a foreign company wants to set up operations within a particular nation, there are a few factors that it may consider. Flexibility or ease […]
LEGO’s IP Strategy: From Bricks to Brand Universe
Introduction Lego was a company which started as a small Danish workshop and over the years has become a worldwide phenomenon. Founded in 1932 by […]
Copying of Essential Features amounts to Prima facie infringement of Trademark – In light of Bombay HC Marico Lts v. Zee Hygiene Products Ltd and Ors
BRIEF SYNOPSIS: The Bombay HC in the case of Marico Ltd v. Zee Hygine Products Pvt Ltd[1] granted interim injunction in favor of the Plaintiff […]
Future of Meta Tags in Trademark Law: The Lenskart-Titan case
Introduction Intellectual property rights have transformed the way people perceive creativity, particularly in the new age of technology. While the traditional framework revolved around static […]
Painting the Town Red? Not Without Exide’s Permission
Introduction In a landmark trade dress infringement case, the Calcutta High Court, in Exide Industries Ltd. v. Amara Raja Energy and Mobility Ltd., reaffirmed the […]