Tune in as we decode India’s first registered smell trademark – history in the making!
The registration of India’s first Smell Mark is more than a procedural achievement — it is a signal that the Indian trademark regime is stepping […]
trademark
The Sweet Smell of Precedent: Unpacking India’s First Olfactory Trademark
On November 21, 2025, the Indian Trade Marks Registry effectively broke a decades-long global deadlock between science and law. In a reasoned order that will […]
Title Talk: Legal Protection of Film Titles in India
A film’s title often serves as the audience’s first point of connection with the story. It carriesemotional appeal and recognition in the market. In the […]
Delhi High Court Protects ITC’s Iconic ‘BUKHARA’ Brand: Injunction Granted Against Hotel Bukhara Inn
The Hon’ble Delhi High Court has, by order dated 7 November 2025, granted an ex parte ad-interim injunction in favour of ITC Limited and its […]
FROM LOGOS TO LOANS: THE RISE OF TRADEMARK-BACKED FINANCING
“Tomorrow’s companies will not borrow against their buildings; they’ll borrow against their names.” Whenever one thinks of the collateral for a loan, what comes to […]
From Treaties to Shelves: How IP Clauses in BITs Affect Product Consumption
When a foreign company wants to set up operations within a particular nation, there are a few factors that it may consider. Flexibility or ease […]
LEGO’s IP Strategy: From Bricks to Brand Universe
Introduction Lego was a company which started as a small Danish workshop and over the years has become a worldwide phenomenon. Founded in 1932 by […]
Copying of Essential Features amounts to Prima facie infringement of Trademark – In light of Bombay HC Marico Lts v. Zee Hygiene Products Ltd and Ors
BRIEF SYNOPSIS: The Bombay HC in the case of Marico Ltd v. Zee Hygine Products Pvt Ltd[1] granted interim injunction in favor of the Plaintiff […]
Future of Meta Tags in Trademark Law: The Lenskart-Titan case
Introduction Intellectual property rights have transformed the way people perceive creativity, particularly in the new age of technology. While the traditional framework revolved around static […]
Painting the Town Red? Not Without Exide’s Permission
Introduction In a landmark trade dress infringement case, the Calcutta High Court, in Exide Industries Ltd. v. Amara Raja Energy and Mobility Ltd., reaffirmed the […]
The Challenges of Trademarking Taste in India: Legal Barriers and Future Possibilities
Short summary – Taste, from kitchen staples to luxury experiences, serves as a remarkable identifier of brands. This article discusses the challenges in trademarking taste […]
Free Certificate Course on Basics of IPR | Dates: 30th August – 7th September 2025
About the course Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright […]
McDonalds Struck a Blow Against McPatel: A battle of Fries
As local businesses start and expand, the big global giants strike a blow on them to restrict their operations and try to establish their monopoly […]
Trade Dress Infringement and Brand Distinctiveness: Bombay High Court’s ruling in Marico Limited v. Zee Hygiene
Keywords: Trade Dress, Artistic work, Passing-off, Distinctiveness, Goodwill, Introduction In this modern era of digital economy, a brand’s distinctiveness and visual identity plays a huge […]
A Dangerous Precedent? Evaluating the Judicial Overreach of Public Policy in Trademark Recognition
In a recent decision, the Bombay High Court denied the status of a well-known Trademark to TikTok. TikTok’s application under Rule 124 of the Trademarks […]
When Trademarks Break the Internet: How Intellectual Property Fuels Pop Culture Hype
In the world of pop culture, fans used to rely on cryptic interviews or leaked set lists for clues about what was coming next. Today, […]
When a Name Becomes Untouchable: The Delhi HC’s Ruling on “PETER ENGLAND”
The recent case of Aditya Birla Fashion and Retail Ltd. v. Friends Inc[1]. highlights a significant development in Indian trademark law, particularly regarding the enforcement […]
THE LIMITS OF FAME: CAN A WELL-KNOWN TRADEMARK BLOCK AN HONEST USER?
The recent trademark dispute between Paragon Polymer Products Pvt. Ltd. and Sumar Chand Nahar[1] brings to light a crucial question in Indian trademark law: Does […]
PE OR NOT TO PE: THE LEGAL BATTLE OVER FINTECH BRANDING
The fintech industry in India has seen rapid growth, with digital payments becoming an essential part of daily transactions. In this landscape, trademarks play a […]
What’s in a Name: Decoding the Katy Perry vs. Katie Perry Suit
Introduction In a recent ruling, dated November 22, 2024, the Australian Federal Court’s appeals judges overturned its 2023 decision and recognized Katy Perry’s prior use […]