Plain Packaging as a Trojan Horse: Unpacking the Silent Threat to Trademark Rights in India
In the name of public health, plain packaging laws aim to reduce the allure of tobacco by banning logos, colours, and distinctive design elements on […]
trademark
COPYRIGHT, COLOUR AND CONSUMER CONFUSION: RETHINKING THE RELATIONSHIP BETWEEN COPYRIGHT AND TRADE DRESS IN THE DIGITAL ERA.
Introduction: In today’s digital commercial place, where products have the same engagement as on shelves, the distinction between artistic expression and brand identity becomes blurry. […]
The smell of roses. Is it that common? Registration of India’s First Olfactory Mark – Rose Scent for Tyres
In a first India’s Trade Marks Registry accepted a smell mark for registration, stirring conversations among the IP and non-IP communities alike (order here). The […]
The Right to Be Mocked: Why the Delhi HC Protected Raj Shamani’s Wallet, But Not His Ego
In the sprawling, chaotic digital bazaar of 2025, where influence is currency and attention is the asset, the line between identity theft and internet culture […]
The International Trials and Turbulations for “Basmati”
The popularity of “Basmati” is indisputable. Along with a public perception and global recognition, historical presence as well as recorded evidence reveal its qualities and […]
Tune in as we decode India’s first registered smell trademark – history in the making!
The registration of India’s first Smell Mark is more than a procedural achievement — it is a signal that the Indian trademark regime is stepping […]
The Sweet Smell of Precedent: Unpacking India’s First Olfactory Trademark
On November 21, 2025, the Indian Trade Marks Registry effectively broke a decades-long global deadlock between science and law. In a reasoned order that will […]
Title Talk: Legal Protection of Film Titles in India
A film’s title often serves as the audience’s first point of connection with the story. It carriesemotional appeal and recognition in the market. In the […]
Delhi High Court Protects ITC’s Iconic ‘BUKHARA’ Brand: Injunction Granted Against Hotel Bukhara Inn
The Hon’ble Delhi High Court has, by order dated 7 November 2025, granted an ex parte ad-interim injunction in favour of ITC Limited and its […]
FROM LOGOS TO LOANS: THE RISE OF TRADEMARK-BACKED FINANCING
“Tomorrow’s companies will not borrow against their buildings; they’ll borrow against their names.” Whenever one thinks of the collateral for a loan, what comes to […]
From Treaties to Shelves: How IP Clauses in BITs Affect Product Consumption
When a foreign company wants to set up operations within a particular nation, there are a few factors that it may consider. Flexibility or ease […]
LEGO’s IP Strategy: From Bricks to Brand Universe
Introduction Lego was a company which started as a small Danish workshop and over the years has become a worldwide phenomenon. Founded in 1932 by […]
Copying of Essential Features amounts to Prima facie infringement of Trademark – In light of Bombay HC Marico Lts v. Zee Hygiene Products Ltd and Ors
BRIEF SYNOPSIS: The Bombay HC in the case of Marico Ltd v. Zee Hygine Products Pvt Ltd[1] granted interim injunction in favor of the Plaintiff […]
Future of Meta Tags in Trademark Law: The Lenskart-Titan case
Introduction Intellectual property rights have transformed the way people perceive creativity, particularly in the new age of technology. While the traditional framework revolved around static […]
Painting the Town Red? Not Without Exide’s Permission
Introduction In a landmark trade dress infringement case, the Calcutta High Court, in Exide Industries Ltd. v. Amara Raja Energy and Mobility Ltd., reaffirmed the […]
The Challenges of Trademarking Taste in India: Legal Barriers and Future Possibilities
Short summary – Taste, from kitchen staples to luxury experiences, serves as a remarkable identifier of brands. This article discusses the challenges in trademarking taste […]
Free Certificate Course on Basics of IPR | Dates: 30th August – 7th September 2025
About the course Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright […]
McDonalds Struck a Blow Against McPatel: A battle of Fries
As local businesses start and expand, the big global giants strike a blow on them to restrict their operations and try to establish their monopoly […]
Trade Dress Infringement and Brand Distinctiveness: Bombay High Court’s ruling in Marico Limited v. Zee Hygiene
Keywords: Trade Dress, Artistic work, Passing-off, Distinctiveness, Goodwill, Introduction In this modern era of digital economy, a brand’s distinctiveness and visual identity plays a huge […]
A Dangerous Precedent? Evaluating the Judicial Overreach of Public Policy in Trademark Recognition
In a recent decision, the Bombay High Court denied the status of a well-known Trademark to TikTok. TikTok’s application under Rule 124 of the Trademarks […]