Does a brand die when its services are discontinued? Understanding through the case of Vistara!
VISTARA has been making the headlines. In the 4th Quarter of 2022, Tata Sons announced the merger of Air India and Vistara which has recently […]
brand
In Conversation with Ms. Kangan Roda and Mr. G. Rahul: Effective Trademark Strategies and Brand Success
Q1. Let us start with talking about the potential that a good trademark strategy has for a brand and the success of the company overall. […]
Report of the Workshop on Protecting your brand in the midst of Pandemic
The workshop on “Protecting your brand in the midst of Pandemic” started at 2 PM on Feb 27, 2021. The moderator of the session was […]